#122 What Leading Sales for 6 Months Taught Me About RevOps – with Nicole Bradshaw, Head of RevOps at PandaDoc
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Nicole Bradshaw spent six months as interim global sales leader at Eventbrite — and discovered how much she didn't know about her own job. She joins Janis to explain why RevOps teams know exactly what good selling looks like but never apply it to themselves, and why an order-taking RevOps function is the one most easily automated away.
We cover:
What changed when Nicole became her own stakeholder
Why execs only want your top two problems, not all of them
Balancing business impact against time to impact
Using OKRs as a vehicle, not a solution
Matching operating cadence to stakeholder level
Strong opinions held loosely — showing up with a point of view
Why order-taking RevOps is the easiest role to automate
Bridging strategy and execution as RevOps' unique position
Multi-threading inside your own company
Picking the right champion for the right initiative
Objection handling: anticipate, prepare, bring data
Making people's lives easier before you need favors
Framing every ask as a win-win
Nicole Bradshaw on LinkedIn: https://www.linkedin.com/in/nkbradshaw/ PandaDoc: https://www.pandadoc.com Janis Zech on LinkedIn: https://www.linkedin.com/in/janiszech/ Philipp Stelzer on LinkedIn: https://www.linkedin.com/in/philippstelzer/ WeFlow: https://www.weflow.ai/ Join the RevOps Chat Community: https://www.weflow.ai/community Subscribe to the RevOps Letter: https://www.weflow.ai/revops-letter
Resource recommendation: Harvard Business Review — Nicole's habit of blocking 30 minutes every other week for professional development reading
Chapters: (00:00) Intro & welcome to Nicole (00:37) Nicole's path into RevOps (03:08) Six months leading sales (04:43) Becoming your own stakeholder (07:34) Impact vs. time to impact (09:28) OKRs and operating cadence (13:08) Showing up with agency (17:19) AI-proofing the RevOps role (18:26) Bridging strategy and execution (22:56) Multi-threading and champions