This week, I sat down with two of my very good friends and two longtime Knoxville real estate agents, Debaran Hughes and Lucas Haun, to talk about how much the real estate business has changed—and what has not changed at all.

We talk about the old days of magazine ads, postcards, and cold calls, the rise of social media, the Selling Sunset-ification of real estate, and whether AI is going to change the way people buy and sell homes. Spoiler: it already is. But this conversation is really about something much bigger than marketing.

Debaran and Lucas get honest about what actually makes someone good at this job: relationships, experience, availability, hard conversations, knowing the market, and being able to handle the messy stuff before it turns into a disaster. We also talk about pricing homes in a changing market, why not every agent is equipped for this business, and why the human piece still matters more than any drone video, Instagram reel, or AI-generated listing presentation.

Plus, we get into work-life balance, motherhood, mentorship, my strong feelings about realtor content, and a few real estate stories that probably explain why I needed to have this conversation in the first place.

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Being Different with Liz Durham is a Palm Tree Pod Co. production