111 CAS Ops: Conference Season ROI
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111 CAS Ops: Conference Season ROI
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Conference sessions are everywhere—recordings, AI summaries, and LinkedIn posts make the content easy to find after the fact. In this episode, Roman argues the real ROI comes from hallway conversations, intentional networking, and returning home with one decision that actually changes your firm.
⏱️ Chapters
00:00 – Why Conference ROI Matters
02:19 – Hallway Conversations > Sessions
03:02 – Getting Past Networking Anxiety
06:24 – Rethinking the Expo Hall
08:24 – Target People, Not Sessions
09:33 – Turning Attendance into Action
10:39 – The Conference ROI Framework
✅ Key Takeaways
- Relationships—not presentations—generate the biggest return from conferences.
- Use the expo hall to gather intelligence, not make buying decisions.
- Leave every conference with one concrete change your firm will make—or it was just a trip with a name tag.
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Full Send | Accounting & Data
LinkedIn: Roman Villard, CPA
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