110. Marketing: the strategic powerhouse many businesses are missing with Lisa Quest
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110. Marketing: the strategic powerhouse many businesses are missing with Lisa Quest
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Lisa Quest, Partner, Head of UK&I, Co-Head of Government and Public Institutions - Europe at Oliver Wyman, joins The Unicorny Marketing Show to discuss how marketing can transform from a cost centre into a powerful growth driver.
Drawing on her leadership experience, Lisa shares how aligning marketing strategies with leadership priorities and metrics can unlock unprecedented business impact.
What you’ll learn:
- How marketing strategy becomes a translator for leadership priorities.
- Why building resilient marketing teams is essential in today’s market.
- Insights into aligning marketing metrics with leadership KPIs for greater impact.
Listen in to learn how you can redefine your marketing team as a driver of growth and strategy
About Lisa QuestLisa Quest leads Oliver Wyman's Practice in the United Kingdom and Ireland working with public and private sector organizations to digitally transform, increase productivity, and drive effective and efficient public services for society.
LinksFull show notes: Unicorny.co.uk
Watch the episode: https://youtu.be/WbhVxauK0Cs
LinkedIn: Lisa Quest | Dom Hawes
Website: Oliver Wyman
Sponsor: Selbey Anderson