Your ideal client is already searching for what you do. They just aren't using any of the words you use to describe it.

That gap between how you talk about your expertise and how your clients search for it is where businesses become invisible.

And it's not an SEO problem. It's a translation problem.

In this week's episode of Flavor Notes, Alyssa sits down with Tianna Mamalick, founder of SMB Marketing and search strategist with over a decade under her belt. Tianna built her entire career on one question: how do people actually use the internet to solve their problems?

What unfolds is a conversation that lives at the intersection of SEO and expertise translation—and why getting found and getting chosen are two entirely different things.

In this episode, you'll learn:

• Why SEO itself hasn't changed and what actually has shifted in how your clients are searching for you right now
• What indexing is, why Google hasn't seen most of your website pages, and the free cheat code that fixes it in minutes
• Why expertise-based personal brands consistently describe their services in the language of their expertise instead of the language of their clients' problems, with an example that reveals the cost of that gap
• How to find the exact words your ideal clients are using to search for you, without a single paid tool
• Why SEO is not the right investment for every business and how to know which category you're in before you spend another dollar or hour on it
• The one question Tianna asks about every piece of content that will do more for your search visibility than any keyword tool ever could

If your website isn't keeping up with what your business has become, Made to Order is the full process from story to strategy to structure to design. Learn more ⁠⁠here⁠⁠.

If you already sense the gap but aren't sure where it's showing up first, the First Sip Audit is designed to find where your website is creating distance instead of trust, and map out what to fix. Book the First Sip Audit ⁠⁠here⁠⁠.

Find Tianna:

Instagram (SMB Marketing School): @smbmarketingschool

Website: smbmarketingschool.com

Follow Alyssa:

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alyssacg/⁠⁠⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/contrastcollective.co/⁠⁠⁠⁠⁠⁠⁠⁠

Substack: ⁠⁠⁠⁠⁠⁠⁠https://alyssasangalang.substack.com/⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠https://contrastcollective.co⁠⁠⁠

If this episode made you think differently about how your clients are finding you—or not finding you—rate and review the show, and send it to the expert whose website is working against their own search visibility.