Before you spend a single dollar opening a brokerage, I want you to answer these 11 questions. Not to talk you out of it but to make sure you’re not making an expensive, avoidable mistake. I built Best Homes Real Estate from a small team to hundreds of agents and $1.5B in sales… and I still see phenomenal producers open brokerages and lose everything because they never ask the hard questions first.

Time Stamps:
0:00 — intro begins (“Before you spend a single dollar…”)
1:09 — Question #1 (“why do you actually want to do this?”)
3:03 — Question #2 (“Do you want to recruit and manage or do you want to sell real estate?”)
4:48 — Question #3 (“How will you generate leads for your agents…?”)
8:19 — Question #4 (“What’s your real startup and monthly overhead number?”)
10:07 — Question #5 (“What makes your brokerage different…?”)
12:40 — Question #6 (“Can you handle the compliance and legal responsibility…?”)
18:45 — Question #11 (“What is your exit strategy?”)


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