11: How Successful Business Owners Buy Back Their Time
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I spent months chipping ice out of my freezer by hand instead of just making one phone call, and that habit was costing me more than I realized.
In this episode I talk about the low-value stuff that quietly eats your time, your energy, and your money, the tasks that don't feel like a big deal individually but add up fast. I share the embarrassing freezer story that finally pushed me to hire my assistant, Marge, and what happened once I started handing off the phone calls and errands I'd been avoiding for months. I also get into the same realization I had at home with my wife, once we actually crunched the numbers on hiring help around the house.
Then I walk through two numbers every business owner should know: your time value and your delegation number, how to calculate both in under a minute, and why doing a $25-an-hour task with your $100-an-hour time is the exact same mistake as hiring the most expensive doctor in town to mow your lawn.
If you want a simple way to create and organize your SOPs, check out Sophie at sophiehq.com
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