『10PlusBrand』のカバーアート

10PlusBrand

10PlusBrand

著者： Joanne Z. Tan Brand Strategist 10 Plus Brand Inc.
無料で聴く

このコンテンツについて

 https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of ...Copyrighted, All rights reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • Warnings From Charlie Kirk’s Assassination and the Cultural Revolution_Joanne Tan Shares a Family Tragedy_Season 2, Episode 75

    Warnings From Charlie Kirk’s Assassination and the Cultural Revolution_Joanne Tan Shares a Family Tragedy_Season 2, Episode 75
    2025/09/13
    The shocking assassination of Charlie Kirk on September 11, 2025 forces us to confront a sobering reality: political divisiveness and violence can tear a nation apart. At this fragile moment, each of us must choose whether to be consumed by hatred—or to call forth our better angels. From Personal Tragedy to National Warning

    In this episode, Joanne Z. Tan shares an intensely personal story. As a child in China during the Cultural Revolution, she witnessed how political passion, once inflamed, turned ordinary citizens into enemies. Her father, a professor, was exiled and died in forced labor. Her stepbrother’s mother, a school principal, took her own life after brutal persecution. Millions of others were betrayed, beaten, or killed.

    These tragedies are not just history lessons. They are warnings for today’s America. The same forces—demonization, manipulation, blind obedience, self-righteous anger—can surface here if we fail to see each other’s humanity.

    Why We Must Be Better Angels

    Joanne urges us to:

    • Resist the pull of hatred, even when politically provoked.

    • See the human side of those who vote or think differently.

    • Remember that no good comes from violence—ever.

    • Practice civility, tolerance, and respect as patriotic duty.

    We hold democracy in our own hands. Every word, every action matters. In divisive times, being our better angels may be the most radical form of leadership.

    About Joanne Z. Tan

    Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, writer, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, and immigrant from China, Joanne was trained in law and business here in the US, and had a liberal arts education before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She weaves her life story into her work, guiding leaders to stand out with integrity, vision, and purpose.

    ©Joanne Z. Tan all rights reserved.

    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

    - To stay in the loop, subscribe to our Newsletter

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance

    #thoughtleadershipcoaching

    #SipofSolace

    #WeAreBetterAngels
    続きを読む 一部表示
    8 分
  • How to Build Brand Authenticity in the Age of AI_(full article)_Joanne Z. Tan_Season 2, Episode 74

    How to Build Brand Authenticity in the Age of AI_(full article)_Joanne Z. Tan_Season 2, Episode 74
    2025/09/13
    In today’s world flooded with AI-generated content and “AI slop,” one quality stands out as the ultimate differentiator: Brand Authenticity. AI is a powerful tool, but it can’t replicate humanity. Half of consumers say AI content feels “off” or inauthentic. So how can your brand leverage AI without losing the human touch? Joanne explores how to let AI handle efficiency, while humans own creativity, storytelling, and emotional connection. In this video, global brand strategist and thought leadership coach Joanne Z. Tan unpacks: ✅ What brand authenticity really means (beyond buzzwords) ✅ How brands like Cracker Barrel and Coca-Cola show the risks of losing authenticity ✅ Why “social-first” brands are outperforming others with double-digit growth ✅ How AI is changing consumer perception—and why humans must lead creativity ✅ Practical steps to protect your brand identity, vision, and trust in the AI era To read it as a 3-min blog To watch it as a 10-min video Why does authenticity matter more than ever? According to the 2025 Edelman Trust Barometer, trust in institutions is dropping, while trust in brands is rising. Consumers are no longer just buying products—they’re investing in purpose, values, and honesty. Brands that “walk the walk” and “talk the talk” are the ones building loyalty, stability, and real human connection. 🔑 Questions to consider for your own brand: What do you truly stand for? How do your brand promises align with your actions? Where should humans control, and where should AI support? If you want to rise above the AI noise and build a brand that people trust, follow, and love, this video will give you the frameworks and insights you need. Timestamps: 0:00 – Why Brand Authenticity matters now 2:45 – Trust shift: from institutions to brands 5:10 – What authenticity looks like in practice 8:20 – The AI dilemma: efficiency vs. human connection 12:15 – Case studies: Cracker Barrel & Coca-Cola 15:40 – Building an authenticity strategy for the AI Age About Joanne Z. Tan Joanne Z. Tan is a global brand strategist, thought leadership coach, and CEO of 10 Plus Brand, Inc. She guides leaders and organizations in decoding their brand DNA, discovering their unique value, and building trust in the AI age. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience, authenticity, and celebrating progress—mile by mile. ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace
    続きを読む 一部表示
    11 分
  • How to be your authentic brand in the AI Age?_"SoS - Sip of Solace": 1-minute Tips from Joanne Z. Tan_Season 2, Episode 73

    How to be your authentic brand in the AI Age?_"SoS - Sip of Solace": 1-minute Tips from Joanne Z. Tan_Season 2, Episode 73
    2025/09/12
    So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts. Consumers trust brands more than governments or media—but only when brands live by real values, vision, and purpose. Brands that show up authentically in culture and community.

    - To read it as a half-min blog

    - To watch it as a 1-minute video

    Half of consumers say AI content turns them off. Coca-Cola’s AI polar bear ad? Backlash. Because people can feel when the human touch is missing. Consumers aren’t fooled by polished AI “slop”.

    AI is powerful for research and efficiency. But when it takes over your brand’s voice, you risk losing trust. Authenticity builds trust. Trust builds loyalty.

    Take Cracker Barrel. When they tried changing their logo, customers pushed back. Why? Because authenticity is about staying true to your identity, history, and soul.

    In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity.

    👉 To read the FULL 3-min article

    👉 Watch the full version as a video

    👉 Listen to the full version as a podcast (coming soon)

    👉To dig deeper and get more insights, subscribe to our Newsletter

    Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.

    ©Joanne Z. Tan all rights reserved.

    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

    - To stay in the loop, subscribe to our Newsletter

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance

    #thoughtleadershipcoaching

    #SipofSolace
    続きを読む 一部表示
    2 分
まだレビューはありません