Happy New Year! As we step into 2025, it’s time to reflect on the lessons of the past year and gear up for the challenges and opportunities ahead.

Rachel discusses her upcoming book, Rebrand Right, written with Sarah Robb, and its mission to empower marketer everywhere with the why and the how to drive business growth, making imposter syndrome so very last year! Dom and Rachel discuss what’s coming up in 2025—and announce big plans for the show, including the “27 States” framework.

What’s covered:

• A sneak peek into Rachel’s new book and the challenges of writing it.

• The biggest lessons from the show's format experiments.

• Exciting plans for The Unicorny Marketing Show next year.

• What marketers need to think about in 2025.

Listen in for a thought-provoking, forward-looking conversation that’ll leave you inspired for the year ahead!

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/zXT3GSSF8ew

LinkedIn: Rachel Fairley | Dom Hawes

Sponsor: Selbey Anderson

Other items referenced in this episode:

38. Secrets of a brandmaster: beating brand enemies

The Unicorny Marketing Show: Sarah Robb

Rebrand Right by Rachel Fairley and Sarah Robb, on pre-sale now in all bookshop websites- publishes on 22 April 2025.

95. Impossible to Ignore with Carmen Simon

The Unicorny Marketing Show: Geoffrey Moore

How Brands Grow by Byron Sharp

The Unicorny Marketing Show: Ben M. Bensaou

The Unicorny Marketing Show: Graham Wylie

The Unicorny Marketing Show: Leo McCloskey

The Unicorny Marketing Show: Peter Russell-Smith

The impact of changing episode frequency on audience growth – The Unicorny Marketing Show