104: Dan Interviewed: AI Will Lose to Personalisation
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In this episode, Ben Luckens interviews Dan about why remarkable client experiences will become a major competitive advantage for fitness businesses in the age of AI.
This episode covers some of the topics from the 2026 Perth Fitness Business Client Experience Workshop. Learn more about that here.
Dan explains why businesses need to move beyond simply delivering a service and start creating experiences that make people feel something and give them stories to share. They discuss experience marketing, the value of doing things that do not scale, and how better member experiences can improve retention, referrals and revenue.
Dan also breaks down his one-size-fits-all, one-size-fits-some and one-size-fits-one approach, and explains why the employee experience will become just as important as the client experience.