『101. Julian Todd-Borden on Making Smarter Solar Decisions』のカバーアート

101. Julian Todd-Borden on Making Smarter Solar Decisions

101. Julian Todd-Borden on Making Smarter Solar Decisions

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In this episode, Julian Todd-Borden, founder of Trusted Solar Pros and solar consultant with nearly 10 years of industry experience, joins us to demystify solar energy and help homeowners make more informed decisions before committing to a system. Julian opens by discussing the trust problem within the solar industry, explaining how confusing terminology, aggressive sales tactics, and underinformed representatives can leave homeowners unsure of what they are actually purchasing. He emphasizes that solar panels themselves are only the tip of the iceberg, and that components such as inverters, batteries, software, and financing structures can have a much greater impact on the long-term value of a system. Julian breaks down the differences between paying cash, financing through a traditional loan, leasing, and entering a power purchase agreement, revealing how two homeowners with nearly identical systems can experience dramatically different financial outcomes. The conversation also explores how solar can affect a home’s resale value, why an unpaid lease may complicate a future sale, and how changes to federal tax incentives are shaping solar investments in 2026. Throughout the episode, Julian encourages listeners to clarify their goals, compare every available option, recognize common sales red flags, and seek guidance tailored to their specific home and financial situation. He leaves listeners with an important reminder: solar can be a valuable environmental and financial investment, but education is essential to getting it right from the beginning. LEARN MORE AND CONNECT WITH JULIAN TODD-BORDEN Website: https://trustedsolarpros.com Email: juliansolarguide@gmail.com YouTube: https://www.youtube.com/@trustedsolarpros Instagram: https://www.instagram.com/juliantb
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