10% to 35%: Nick Loise on Humanizing the Sales Floor | EP 130
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10% to 35%: Nick Loise on Humanizing the Sales Floor | EP 130
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Nick Loise built a career proving sales doesn't have to be aggressive to work. As founder and Chief Sales Officer of Sales Performance Team, LLC, he's helped organizations grow sales by as much as 225%, driven 118% year-over-year growth in online education, and pushed SaaS win rates from under 10% to 35% — while building an empathetic, inclusive sales culture.
In this conversation with Chris Everett, Nick explains why he built his Five P Framework (People, Process, Playbook, Production, Pipeline) after hearing the same frustration from business owners: "I understand marketing, but why can't I hire good salespeople?"
They also cover why top performers often mismanage their own money despite strong incomes, why a business's value drops when its revenue depends on the owner's relationships instead of a systemized sales team, and why Nick believes culture — not aggression — drives sales results.
Connect with Nick and Sales Performance Team at salesperformanceteam.com.
Everett Wealth Solutions is a Registered Investment Adviser in the State of Illinois providing fiduciary financial planning and asset management across the nation.