In this episode of Love, Saranghae, Peter and Andrea pull back the curtain on what it has really taken to build Saranghae over the last 10 years. From the outside, people often see the beautiful packaging, successful launches, awards, and exciting milestones. Behind those moments, however, are years of difficult decisions, unexpected pivots, costly mistakes, sleepless nights, and deeply personal lessons.

Peter and Andrea reflect on what they would do differently if they were starting again, including prioritizing community over conversions, building the right team, simplifying the product line, and becoming more involved in every stage of brand development. They also share why their early success with digital advertising created both incredible growth and challenges that would shape the future of the company.

Peter and Andrea also open up about the hardest seasons of entrepreneurship, including layoffs, inventory being held at the border during the pandemic, losing their fathers, navigating grief while running a family business, and investing $750,000 into the launch of Orora.

Through every high and low, they have learned that success cannot be measured by revenue alone. It is also found in the relationships they have built, the customers they have helped, the expertise they have developed, and the legacy they are continuing together.

This episode is an honest look at entrepreneurship, resilience, family, grief, community, and what it means to build a business that reflects who you are and what you truly value.

What You’ll Learn:

✔ What Peter and Andrea would do differently if they were starting Saranghae today
✔ Why building a loyal community is more valuable than focusing only on conversions
✔ How early success with Facebook advertising shaped Saranghae’s growth strategy
✔ Why the team you build must reflect the long-term vision of the company
✔ Why Andrea would create fewer products and focus more deeply on each one
✔ What happened when Saranghae generated $160,000 and approximately 1,200 orders in one day
✔ What happened when $2.5 million in inventory was held at the border during the pandemic
✔ How Peter and Andrea continued running the business while grieving the loss of their fathers
✔ Why showing up online can feel difficult during seasons of grief
✔ What they learned after spending $750,000 to launch Orora with outside agencies and consultants
✔ Why founders must remain closely involved in developing their own brands
✔ Why cash flow is one of the most important considerations for a growing business
✔ What Peter and Andrea are most proud of after 10 years
✔ Why taking care of customers remains at the heart of the Saranghae brand
✔ What Peter and Andrea hope to build over the next 10 years
✔ Why they want to grow Saranghae their way, without losing the relationships, values, and joy behind the business

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Thanks for Listening to Love, Saranghae
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