『10: Why Embracing Family Legacy Holds the Key to Greenhouse Success and Longevity with Tom Van Wingerden』のカバーアート

10: Why Embracing Family Legacy Holds the Key to Greenhouse Success and Longevity with Tom Van Wingerden

10: Why Embracing Family Legacy Holds the Key to Greenhouse Success and Longevity with Tom Van Wingerden

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 📺 Watch, Subscribe, Follow on YouTube & SpotifyThanks to Our SponsorHarnois GreenhouseWebsite - https://harnoisgreenhouse.com/Facebook - https://www.facebook.com/SerresHarnoisGreenhousesInstagram - https://www.instagram.com/harnois.ghs/LinkedIn - https://www.linkedin.com/showcase/serres-harnois-greenhouse/“You know what I'm really pushing for is actually a plant graveyard, because I feel like it'd be nice to know how many plants I've killed over time, and I feel like that's a little bit of fun, too,” says Tom Van Wingerden, sales director at Van Wingerden Greenhouses, who joins Greenhouse Success Stories to share a refreshingly candid—and often humorous—look at the realities of running a multi-generational greenhouse operation in the Pacific Northwest.From childhood “oasis plug fights” among eleven siblings to the challenges of losing major retail accounts and the necessity-driven innovation behind their custom fundraising software, Tom Van Wingerden reveals how loving plants (and people) is at the heart of greenhouse success. Tune in for actionable business insights, real-world stories, and the evolving blend of tradition and technology that helps this family farm thrive.Key TakeawaysDiversify your customer base—don’t put all your eggs in one basket. Proactively seek new wholesale and retail partners to safeguard your greenhouse’s future.Streamline your operations with tech—build or adopt software tools like Plant Buy to simplify fundraiser management and scale effortlessly.Leverage fundraisers for growth—collaborate with local organizations to attract new customers, expand reach, and strengthen community ties.Focus on what works—hone in on a select range of products and customers so you can control quality and master your market.Connect with people—relationships drive success. Invest in trust, nurture partnerships, and make every interaction count.Memorable Quotes"I think it has to start with a love for plants. I don't think anybody gets into this industry because they want to make money. It's more about loving to grow plants and loving to be around plants, and if they make money doing that, that's the lifestyle we're looking for.""We're trying to help people be successful with their plants at home, no matter what plant it is. You can buy a monstera and bring it home, and we'll help you take care of it—you’re not in this alone.""You really need to love both plants and people to be in this industry. Plants and people—you need to love them both to succeed."Connect with Tom and WingerdenTom's LinkedIn - https://www.linkedin.com/in/tom-van-wingerden/Wingerden LinkedIn - https://www.linkedin.com/company/vanwingerden/Wingerden Website - https://www.vanwingerden.com/Wingerden Instagram - https://www.instagram.com/vanwingerdengreenhouses/Wingerden Facebook - https://www.facebook.com/vwgreenhouse/Resources MentionedGrocery Outlet: https://www.groceryoutlet.com/Plant Buy: https://www.plantbuy.com/Plantsome: https://www.plantsome.com/Connect With UsGSS LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcastGSS Instagram - https://www.instagram.com/direct/inbox/Subscribe to our newsletters!AgTech Digest - https://agtechdigest.comThe Indoor Farmer - https://www.indoorverticalfarm.com/Horti-Gen Insights - https://www.hortigeninsights.com/🎙️🎙️🎙️Podcast Production and Marketing by FullCastDiscover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/Mentioned in this episode:2025 Precision Ag Report by iGrowNews2025 Precision Ag Report2025 Precision Ag Report by iGrowNews2025 Precision Ag Report
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