10 Ways to Erode Trust and Alienate Clients
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10 Ways to Erode Trust and Alienate Clients
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Building trust with clients takes WAY too much time and energy....right?
In this episode of Breaking BizDev, John Tyreman and Mark Wainwright take a tongue-in-cheek look at how professional services firms inadvertently destroy client relationships across the entire sales lifecycle. Because trust in expert-led industries is built in drops and lost in buckets, avoiding common sales pitfalls is essential for sustainable firm growth.
Through a satirical "masterclass" on what not to do, John and Mark break down the 10 worst sales behaviors—from initial lead generation to final contract execution—and explain how to replace bad habits with trust-building actions.
CHAPTERS
00:00 Welcome
02:07 If you know anyone
03:38 Push new leads FAST
04:55 Death by slide deck
05:52 Let the robots do the caring
07:23 Fire and forget a PDF proposal
09:14 Talk about yourself
10:34 Front-load the resumes
12:11 Art of the assumption
14:33 The 'wing it' power move
16:16 Be the smartest person in the room
17:10 How to build trust for real
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