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Buying a business is a major decision, and asking the right questions can make all the difference.

In this episode, Martin Godfrey Legido from Acquisition Assist shares 10 essential questions every business buyer should ask a vendor before moving forward with an acquisition.

From understanding financial performance and customer relationships to uncovering operational challenges, growth opportunities and the seller’s reasons for selling, these questions will help you look beyond the headline figures and assess whether a business is the right fit for you.

Whether you’re a first-time buyer or an experienced entrepreneur looking to grow through acquisition, this episode will help you approach vendor conversations with greater confidence, identify potential red flags and make more informed decisions throughout your acquisition journey.

🎙️ Join Our Free Online Webinar

Want to take your acquisition knowledge further? Join us for our free online webinar, “10 Questions Every Buyer Should Ask a Seller”, on 29 October 2026 at 1:00 PM UK time.

Discover the key questions to ask, what to look out for when evaluating a business and how to approach conversations with sellers more confidently.

Register for free here: https://www.eventbrite.co.uk/e/2003398690413?aff=oddtdtcreator

About Acquisition Assist

Acquisition Assist supports aspiring and experienced business buyers with practical mentorship, acquisition strategy and guidance throughout the business acquisition process.

Follow Acquisition Assist for more insights, practical advice and guidance on buying and growing businesses through acquisition.