Erin was really, really good at dieting.

Give her a strict set of rules, a goal and an end date? She could do it.

And for years, she basically accepted that this was how her life—and her body—would work: diet, lose the weight, eventually gain it back, and diet again when she had somewhere important to be.

She had tried Weight Watchers, worked with a nutritionist, taken weight-loss medication and spent decades categorizing food as either “good” or “bad.” At one point, she genuinely believed that being the kind of person who could eat half a croissant and leave the rest simply wasn’t possible for her.

Then she joined 10/10.

And perhaps hilariously, she chose a summer that looked like the WORST possible time to do it.

Family staying with her in Hawaii for a month. Restaurants. Airports. Travel. Time with her long-distance boyfriend. And finally, an all-you-can-eat scuba diving trip.

She ended the summer 10 lbs down—including losing her final two pounds on the all-you-can-eat boat.

But this conversation goes so much deeper than weight loss.

Erin and I talk about growing up believing dieting was simply part of being a woman, using food to buffer emotions beginning at 14, the secret belief that she needed to be thin to be loved, and what changed when someone loved her before she had changed her body.

We also get into one of my favourite parts of 10/10: realizing that the way you relate to food is rarely just about food.

For Erin, learning to release scarcity and control around eating started changing how she experienced travel, pleasure, her relationship, sex, and even the amount of presence she could bring to the people she loves.

And yes—we talk about the moment she ate part of an incredible orange cinnamon bun, genuinely enjoyed it…and then simply didn’t want the rest.

Something she previously thought was impossible.

A conversation about dieting, control, scarcity, self-trust, pleasure—and discovering that maybe the goal was never becoming better at controlling yourself.

Maybe it was finally realizing you don’t need to.