This week we are joined by Adjunct Professor Nicole Loher who is a climate scientist and communications expert to discuss an optimistic view on sustainability and sport.

Nicole is the founder of C3 Climate Communications Collective and an Adjunct professor of climate communications at NYU.

She holds a Bachelor's degree in marketing and communications from Fashion institute of technology and a Masters in climate change policy from columbia university. In her career she has worked with companies such as NARS cosmetics, Christian Louboutin, Microsoft and Hypergiant in roles across communications, AI and climate change. Beyond these roles she has also worked with brands such as Adidas and Tracksmith in the fitness space with her foray into triathlon and running.

(00:00) Introduction

(04:38) Cam Wurf’s Huge Intake at IM Texas

(07:57) Medical Question

(09:55) Interview Starts

(12:22) What is Nicole’s Role with FIFA

(14:55) What is Happening in Houston for the World Cup?

(17:39) Why is Sport the Starting Place for Sustainability?

(21:55) What has Surprised Nicole about Working in Houston?

(23:57) What are Some Campaigns that Nicole has Worked on for Houston?

(26:47) How is Sports Handling Climate Change?

(31:48) Is There Data on Temperature Changes in Sport?

(32:53) Athletes’ Letter to the IOC on Climate Change

(36:47) How are Sports Handling Climate Change

(43:53) Green Washing by Brands

(46:03) What Does Net 0 Mean?

(50:54) What are the Chances of People Following Suit of Market Leaders

(52:03) Transport, Cities, Culture and Wealth Disparity

(61:10) Actions that can be Taken

(62:52) Glass vs Plastic vs Aluminium

(64:50) Optimism in Climate

(66:10) Is AI the Solve for Climate?

(69:04) Review

(72:14) What are we watching?

Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

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Links to Nicole

Instagram: @nicoleloher

LinkedIn: Nicole Loher

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Another running heavy episode incoming. After some updates and a bucketload of shoutouts, we answer a listener question about breathing when running. Following this we review London marathon and some things we can learn from that, followed by reviewing Ironman Texas before discussing Faith Kipyegon’s 4min mile attempt. We finish off with the doctor’s office as usual.

(00:00) Introduction

(00:26) Medical Question

(02:43) Xylon’s Update

(09:53) David’s Update & Training

(16:56) Community Shoutouts

(26:10) Listener Question - Breathing When Running

(29:39) London Marathon

(51:16) London Marathon Learnings

(53:30) Ironman Texas

(59:00) Faith Kipyegon’s 4 min mile Attempt

(65:30) Doctor’s Office Sam Kerr

(66:28) What We’re Watching

Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

https://visit.pfandh.com/theonepercentbetterpodcast

If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

https://visit.pfandh.com/onepercentfuelplanner

Article on Drafting and 4min mile

https://pmc.ncbi.nlm.nih.gov/articles/PMC11858751/

Article on Possibility of 4min mile

https://journals.physiology.org/doi/abs/10.1152/japplphysiol.00074.2025?rfr_dat=cr_pub++0pubmed&url_ver=Z39.88-2003&rfr_id=ori%3Arid%3Acrossref.org

Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com

Follow us on Instagram:

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Before we get to our main topic of the episode, time of day and how to optimise training and performance around it, we discuss other happenings in sport. Specifically we discuss the Amstel Gold race, London Marathon field changes, Quade Cooper’s flag football goals and the Boston Marathon. We then finish with Patrick Lange in the Doctor’s office.

(00:00) Introduction

(01:42) Medical Question

(06:29) Exercise and Risks

(15:46) David’s Update

(21:27) Xylon’s Update

(26:10) Community Shoutouts

(30:53) Amstel Gold Race

(36:04) London Marathon Fields Thin out

(38:23) Flag Football

(41:15) Boston Marathon

(54:10) Puma Fast-R Nitro Elite 3

(57:48) Evening Exercise and Sleep

(62:25) Time of Day and 10k Performance

(68:10) Neuromuscular Performance and Time of Day

(68:55) Optimising Training & Performance with Time of Day

(74:53) Doctor’s Office Patrick Lange

(78:37) What We’re Watching

Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

https://visit.pfandh.com/theonepercentbetterpodcast

If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

https://visit.pfandh.com/onepercentfuelplanner

David’s Newsletter Article He Mentioned

https://open.substack.com/pub/healthperformancenexus/p/whats-minimum-effective-dose

Whoop Study

https://www.nature.com/articles/s41467-025-58271-x

Article on 10k TT and Time of Day

https://www.tandfonline.com/doi/full/10.1080/07420528.2025.2459668

Article on Time of Day on Neuromuscular Performance in Team Sports

https://www.frontiersin.org/journals/sports-and-active-living/articles/10.3389/fspor.2024.1466050/full

Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com

Follow us on Instagram:

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Follow us on X:

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Join the Strava Group:

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