Everyone's bracing for AI to take marketing jobs. Daniel Murray thinks the opposite is happening — and he's got a clear line on which marketers are actually at risk.

Daniel built Marketing Millennials into a 1.4M-follower LinkedIn page, which isn't supposed to be possible for a company page. In this episode, he breaks down exactly how he did it: the tweet-screenshot play he started in 2020, why he posts in dark mode, the meme bank and hook bank he's been building for years, and what's actually working on LinkedIn right now that nobody's talking about yet.

We also get into where AI fits — he uses it constantly, but not for the thing most people use it for. His take: AI gives you breadth; humans still own depth. The best information in marketing is still trapped in the heads of people doing the work, and it's never been posted online.

Plus: how to make a B2B company page not feel like a slog, the evangelist hiring play, and what to actually do with a conference booth if you don't want to be the brand giving away pens.

Connect with Daniel Murray
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
The Marketing Millennials: https://www.linkedin.com/company/the-marketing-millennials/

Beyond Social is brought to you by Vista Social
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Hosts:
Barry Weston: https://www.linkedin.com/in/barry-weston/
Chris Cunningham: https://www.linkedin.com/in/chrisclickup/


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