094 | Roberta Mariani | Beyond Brand Training: Education & The Evolution of Aperitivo with Savoia & Italicus
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094 | Roberta Mariani | Beyond Brand Training: Education & The Evolution of Aperitivo with Savoia & Italicus
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In this episode of the Maffeo Drinks Podcast, host Chris Maffeo chats with Roberta Mariani, the Advocacy Director for Savoia and Ital Spirits.
Roberta shares her extensive experience in the hospitality and drinks industry, offering insights on building effective advocacy programs, the rise of the aperitivo culture, and focusing on category education over brand promotion.
They also discuss the evolving role of Italian bartenders, the increasing popularity of vermouth and Amari, and the critical issue of well-being within the industry.
Whether you're in the drinks business or simply a cocktail enthusiast, tune in for a deep dive into the latest industry trends and tips for achieving a sustainable work-life balance.
Timestamps:
00:00 Introduction and Welcome
00:32 Guest Introduction: Roberta Mariani
02:41 Building Brand Advocacy
07:34 The Rise of Aperitivo Culture
12:47 The Role of Italian Bartenders
23:56 Innovative Cocktail Creation
31:18 Promoting Well-being in the Industry
38:49 Conclusion and Final Thoughts