090: Podcast Growth Strategies Beyond Social Medi
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090: Podcast Growth Strategies Beyond Social Medi
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You do not need to live on social media to grow a thriving podcast audience.
Kim opens up about her own tenuous relationship with social media and offers listeners full permission to feel the same way. She walks through a long list of alternatives that get a show in front of more ears without daily posting, including leaning on SEO rich titles and descriptions, guesting on other people's podcasts, building and owning an email newsletter list, mentioning the podcast in every networking conversation, business card, and Zoom background, creating playlists that point new listeners to the right starting episode, and doing promo swaps with other podcasters. She also touches on paid ads, writing guest articles, and treating your website as an authority hub that search engines and AI can crawl.
Kim reminds listeners that growth does not have to mean posting every day, and that every one of these tools works whether or not social media is part of the plan. She closes by inviting anyone with a strategy she did not mention to reach out and possibly come on the show as a guest.
https://kpcreativemedia.com/news