One small tweak to what you talk about on your podcast can turn a casual listener into an $80,000 client.

Kim Parkinson revisits the story of Kristy Ouellette, whose consistent focus on one message eventually led a longtime listener to book an $80,000 vacation package once Christy mentioned a service she rarely talked about. Kim uses this as a launching point to challenge listeners to look at everything they offer, not just their main service, and to talk about those extra offerings on the podcast even if only occasionally. She shares her own example of quietly offering video and audio production and reel creation for clients, services she rarely promotes but that have surprised past clients who didn't realize she offered them. The throughline is that repetition is not redundant. Saying the same core message and revealing the different facets of a business across many episodes gives listeners more chances to recognize themselves in what is being said and reach out at the right moment.

Kim encourages podcasters to audit their content, keep episodes focused on one topic at a time, and repeat that message across a stretch of episodes so it truly lands with the right person. She closes by reminding listeners to keep their call to action clear and consistent, and to check out Kristy's full story in episode 86.

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Mentioned in this episode:

Done with Dating: https://podcasts.apple.com/us/podcast/done-with-dating-matchmaking-dating-advice-and/id1888353863