087: Podcast Basics: Why Your Podcast Show Notes Need More Than Two Sentences
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087: Podcast Basics: Why Your Podcast Show Notes Need More Than Two Sentences
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Two sentences and a naked link are not a show notes strategy, they are a missed opportunity.
Keyword rich show notes are your podcast's text footprint, the searchable, indexable companion that Google, Bing, and even AI tools like ChatGPT and Claude can actually crawl and cite, something your audio itself can never be. Kim breaks down what a real show summary should include: a strong keyword filled hook, a paragraph that expands on the topic, a naked link as your call to action, and for longer episodes, timestamps that let listeners jump straight to the good stuff. She also covers why writing for the human first (and the algorithm second) still wins, and how AI tools like Castmagic can speed up the process as long as you edit what they spit out.
Show notes are never too late to fix, and as AI search keeps evolving, the ones you write today only become more valuable tomorrow. Start with your most recent episode, work backward, and treat every show note as a small, findable extension of your voice.
Join the Podcast Growth Accelerator: https://kpcreativemedia.com/activation