085: Podcast Basics: The Podcast Numbers Your Should Be Watching
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085: Podcast Basics: The Podcast Numbers Your Should Be Watching
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Your podcast stats aren't just numbers on a screen; they're a roadmap telling you exactly where your show needs to go next.
Kim Parkinson breaks down the confusing world of podcast analytics, walking through what actually counts as a download, how consumption rate differs across platforms like Apple and Spotify, and why subscriber counts are more of an educated guess than a hard fact these days. She shares her own monthly rhythm for checking stats (rather than obsessing daily), the benchmark numbers new and established podcasters should expect to see, and how geographic and device data can shape the way you talk to your audience. Kim also explains why your best performing episodes deserve a second spotlight, since listeners who loved a topic once will often love hearing about it again.
Stats are a compass, not a report card, and the goal is progress and clarity, not perfection. Kim encourages listeners to check their numbers with intention, not anxiety, and to let the data guide smarter content decisions.
Grab the Stats Tracker: https://go.kpcreativemedia.com/stats-tracker-179472