The more of an expert you are, the weaker your About page tends to be.

Not because you have nothing to say. Because you've internalized leading with the safest, most palatable version: the degrees, the awards, the certifications. All of it accurate. None of it doing what you think it's doing.

In this week's episode of Flavor Notes, Alyssa breaks down why credentials land differently online than they do in person, and what to lead with instead.

In this episode, you'll learn:

• Why your website isn't a boardroom and isn't a gallery, and why the visitor reading your About page isn't evaluating a CV.
• The real question a visitor is asking, and why credentials alone can't answer it.
• Why credentials create trust in person but create distance online, and what changes when they arrive before the human being does.
• The proximity problem: why being deep inside your own expertise makes it genuinely hard to see how your credentials read to someone outside it.
• Why "qualified" and "right for me" are two different conclusions, and why visitors who reach the first one keep looking.
• A three-sentence test you can run on your own About page right now.
  

If your website isn't keeping up with what your business has become, Made to Order is the full process from story to strategy to structure to design. Learn more ⁠here⁠.

If this is the pattern you're living with, impressive on paper but harder to translate online, the First Sip Audit is designed to find where your website is creating distance instead of trust, and to map out what to fix first. Book the First Sip Audit ⁠here⁠.

Follow Alyssa:

LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alyssacg/⁠⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/contrastcollective.co/⁠⁠⁠⁠⁠⁠⁠

Substack: ⁠⁠⁠⁠⁠⁠https://alyssasangalang.substack.com/⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠https://contrastcollective.co⁠⁠⁠⁠

If this episode named something you've been circling for a while, rate and review the show, and send it to the expert you know whose About page is underselling them.