073 - How to Calculate Break-Even ROAS for Your Product Business
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073 - How to Calculate Break-Even ROAS for Your Product Business
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n Day 29 of 30 Days to More Sales, I break down one of the most useful numbers a product business
can know before scaling an ad: break-even ROAS. I explain what it is in simple words, why it matters,
how to calculate it using your real costs, and how to use it to decide whether an ad is strong enough to
scale, needs fixing, or should be turned off. If you run ads for Shopify, Amazon, Walmart.com,
TikTok Shop, or any other channel, this is a number that can save you money.
Before you put more money behind an ad, do you know the point where it stops being profitable? That
is what Day 29 is all about. I walk through break-even ROAS in plain English and give you a simple
worksheet so you can figure out the number for one real product in your business today.