(05) Brand Archetypes Aren’t Personality Types — They’re Psychological Roles
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(05) Brand Archetypes Aren’t Personality Types — They’re Psychological Roles
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Your brand archetype is NOT a personality test.
If you’ve ever taken a brand archetype quiz and been told you’re a Rebel, Sage, Creator, Explorer, or Caregiver because it “sounds like you,” you may be approaching brand archetypes backwards.
In this episode, I’m breaking down what brand archetypes actually are — and why they have far more to do with your audience and your position in the market than your personality.
A brand archetype is about the psychological role your brand plays for the person on the other side.
Welcome to The Psychology of Magnetic Brands from Outlaw Media Co. — where we explore brand psychology, brand archetypes, consumer psychology, positioning, culture, storytelling, and the psychology behind why some brands become impossible to ignore.
Brands aren’t personalities. They’re psychological relationships.
#brandpsychology #brandarchetypes #personalbrands