032 - Niching + Scaling with the Wedding Day Dog Nanny
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032 - Niching + Scaling with the Wedding Day Dog Nanny
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Hey Weirdos! We love shining a spotlight, here at Work it Weirdo, on people with the most niche, passion-fuelled jobs, and this month's Professional Weirdo is exactly that! Sarah Spreadbury, founder of Wedding Day Dog Nanny, is passionate about making sure your beloved dog enjoys your wedding day just as much as you do! Yes, it's her real job!
In this episode we discuss:
- Niching - no matter how weird or specific!
- Owning your specific zone of genius and being seen as the go-to in your area
- Naming your business
- Outsourcing to grow
- Scaling and expanding your team
- The challenges of a marketing in the Wedding Industry with an ever-renewing audience
- The impact of Covid on her 2019-launched biz
- As well as navigating the challenges of marketing something people may not know exists
Please welcome your dog's new best friend and wedding-day hero, Sarah, to Work it Weirdo!
Sarah's Links:
Website - https://www.weddingdaydognanny.co.uk/
Instagram - https://www.instagram.com/weddingdaydognanny/
Facebook - https://www.facebook.com/wddognanny/
If you aren't already, please go give us a follow on Instagram, @workitweirdo and please share with your friends!
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