Claudia Cardinali is a social media strategist andpersonal-branding specialist, and one of the sharpest voices in the fast-growing business of building people into influential brands. Now working independently and building her own thing, she brings a rare depth of experience to the question every founder, expert and executive is now asking: how do Iactually cut through online?

She previously worked as a senior strategist at GreatInfluence, the agency dedicated to building high-profile personal brands, where she helped shape the online presence of some genuinely big names with the agency's roster spanning the likes of Gary Neville, Grenade founder Alan Barratt,author and Times columnist Matthew Syed, and MyProtein founder Oliver Cookson.

Her specialism is the craft of personal branding: understanding what makes someone worth following and translating their expertise and personality into content that lands.

Claudia is also a sought-after speaker and educator, teaching at General Assembly and appearing regularly on marketing and career podcasts, where she unpacks everything from authenticity to navigating the "quarter-life crisis."With a large, engaged LinkedIn following of her own, she practises exactly what she preaches. I hope you enjoy it...

You can find Sam on socials at @SamJonesMCR

Produced by Sally Rutter

Adverts

Chatting with Cherubs: https://www.instagram.com/chattingwithcherubs/

Dogs4Rescue: https://dogs4rescue.co.uk/