“You're supposed to win. Go ahead and win.”

What does it actually take to become a winner when failure is part of the process? In this episode of A Podcast by Joe Louis, Joe explores his relationship with winning, losing and competition—and how years of setbacks taught him to recognize that losing and being a loser are two very different things.

Drawing from football, wrestling, music production, livestreaming and rebuilding his career as an independent artist, the conversation looks at learning how to win while you're still losing. Joe reflects on coaches who changed his understanding of success, watching teammates wear championship rings, competing alongside Grammy-winning producers, making difficult career changes and reaching the point where lessons and losses have to turn into results.

The episode also explores what it means to become undeniable, why competition can bring out another level of performance, and the difference between depending on a team for a win and taking responsibility for your own outcome. Winning isn't presented as never failing. It's about staying long enough, learning enough and continuing to improve until you're ready to step into the wins you've been preparing for.

You're a winner. It's time to win.

Key Points

00:30 You're a Winner: It's Time to Win

01:20 Rebranding, Starting Again and Accepting Failure

08:57 The Coach Who Taught Joe How to Win

18:00 Learning How to Win While Losing

23:59 What a Championship Ring Changed About His Perspective

29:51 Redefining Success in His Music Career

33:01 The TikTok Meeting That Helped Shift His Career

41:52 How Losing Can Bring Out the Winner in You

43:03 Competition and the Drive to Get Better

44:07 Competing Around Grammy-Winning Talent

57:00 When Competition Starts Affecting the Work

01:05:55 The Sermon That Brought Winning Back Into Focus

01:08:53 “You're a Winner. Why Are You Walking Around Like a Loser?”

01:15:05 What “Winning Regardless” Really Means

01:16:28 Becoming Undeniable

01:26:59 Have You Stayed Long Enough to Crown Yourself Champion?

01:30:00 Wins, Losses and Lessons

01:35:56 Team Wins vs Solo Wins

01:41:50 You're Supposed to Win

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