• 01: Marketing is Storytelling | Kevin Cottrell

  • 2024/04/30
  • 再生時間： 20 分
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01: Marketing is Storytelling | Kevin Cottrell

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  • In the show’s debut, we sit down with Kevin Cottrell to speak about the art of storytelling in sports marketing. Kevin shares his journey of working at NBA TV, Thursday Night Football, and the process of writing his book “Ball Don’t Lie”. Tune in for expert advice from somebody well respected in the field.



    Featured in this episode

    • Ball Don’t Lie - https://www.amazon.com/Ball-Dont-Lie-Kevin-Cottrell/dp/172835157X
    • Kevin's Twitter - https://x.com/KCJ_Swish/status/1257701756424855554
    • Wemby Nike Launch - https://x.com/nikebasketball/status/1777405428470587649
    • Harden Vol 8 Design - https://www.youtube.com/watch?v=vtSJ5jO1KX4
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あらすじ・解説

In the show’s debut, we sit down with Kevin Cottrell to speak about the art of storytelling in sports marketing. Kevin shares his journey of working at NBA TV, Thursday Night Football, and the process of writing his book “Ball Don’t Lie”. Tune in for expert advice from somebody well respected in the field.



Featured in this episode

  • Ball Don’t Lie - https://www.amazon.com/Ball-Dont-Lie-Kevin-Cottrell/dp/172835157X
  • Kevin's Twitter - https://x.com/KCJ_Swish/status/1257701756424855554
  • Wemby Nike Launch - https://x.com/nikebasketball/status/1777405428470587649
  • Harden Vol 8 Design - https://www.youtube.com/watch?v=vtSJ5jO1KX4
バスケットボール マーケティング 経済学
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