What happens when you take the convenience people want and refuse to sacrifice the quality they deserve? In this episode of the Taste Toast Travel Podcast, I’m sitting down with Ken MacKenzie, founder of Fresh Victor, to talk about the evolution of cocktails, the changing alcohol industry, and the story behind creating premium cold-pressed cocktail mixers made with real ingredients.

We dig into:
🍹 How Fresh Victor came to life and why Ken wanted to rethink what a cocktail mixer could be
🍹 The problem with traditional cocktail mixers
🍹 How Ken and his wife developed the original Fresh Victor formulas at home
🍹 Why Fresh Victor was intentionally designed to work across different types of alcohol
🍹 The rise of mocktails, mindful drinking, and the growing desire for more interesting non-alcoholic options
🍹 Why Ken believes the future of drinking isn't about alcohol versus non-alcohol
🍹 How Fresh Victor creates an inclusive drinking experience where everyone can enjoy the same flavors
🍹 The challenges of building a refrigerated, fresh product in an industry designed around long shelf life and easy distribution
🍹 What happened when the pandemic disrupted the industry
🍹 Why Ken believes we're moving toward a more quality-driven, transparent, and intentional drinking culture

Whether you're a cocktail lover, a tequila fan, someone exploring mocktails and mindful drinking, or simply interested in how a beverage brand can evolve with changing consumer habits, I know you'll get a lot out of this conversation!

Connect with Ken:

• https://shop.freshvictor.com/
• https://www.instagram.com/freshvictorcocktails/
• https://www.facebook.com/FreshVictorCocktails/
• https://www.tiktok.com/@freshvictorcocktails

💻 https://tastetoasttravel.com/
✈️ https://www.instagram.com/tastetoasttravel_/
🧳 https://www.tiktok.com/@tastetoasttravel
🌎 https://www.youtube.com/@tastetoasttravel