🚽 Your Email Metrics Are Getting FLUSHED, Plunged, or Promoted to the Open Stall and Open Rate Isn’t Dead YET | Ep. 3
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🚽 Your Email Metrics Are Getting FLUSHED, Plunged, or Promoted to the Open Stall and Open Rate Isn’t Dead YET | Ep. 3
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ナレーター：
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著者：
There’s a brand new segment on the show, and it ranks email metrics by how they rate in the toilet world. Daniel Murray puts open rate, click-through rate, and reply rate in front of Jay Schwedelson, and the verdicts aren’t what most marketers would guess. The metric everyone loves to dunk on survives, and the one everyone trusts gets a serious warning label.
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Best Moments:
(00:46) Why open rate is inflated but still too useful to flush
(01:11) The reporting mistake of lumping newsletters, transactional, and promotional sends together
(01:29) Jay’s airport stall-scouting strategy and the metric that matches the feeling
(02:02) What a single reply tells the inbox about whether your email belongs there
(02:23) The invisible link trick that exposes bot clicks in your reports
(02:49) Jay almost announces a bathroom break on The Bathroom Break