Your website may look professional. Can people actually figure out how to use it?

In this episode of Inventive Journey, I’m sharing the latest stage of Miller IP’s journey: a brand refresh and website updates focused on making it easier to understand what we do, explore our experience, and take the next step.

This is a behind-the-scenes business update, complete with improvements I’m happy with and loose ends that are still waiting for their turn. Apparently, a website can have a to-do list just as long as its owner’s.

🧭 A CLEARER PATH THROUGH THE WEBSITE

I walk through changes to the landing page, logo presentation, and navigation. The goal is to help startup founders and small business owners find relevant information without having to translate a wall of legal language.

That includes clearer calls to action, direct kickoff options, and easy-to-find scheduling. Someone who is ready to begin should have a sensible path forward. Someone who wants to learn should be able to explore before scheduling a conversation.

🤖 DIGITAL DEVIN AND ANSWERS INSIDE FORMS

I introduce Digital Devin, a digital representation of me used in educational videos and forms to answer recurring questions.

The idea is simple: put useful explanations where people need them. If the same form question repeatedly creates confusion, a relevant video can help explain what is being asked. It is part of combining automation with hands-on support.

📚 SHOWING OUR EXPERIENCE WITH MORE CONTEXT

I also share updates to the expertise section, including resources for areas such as software patents and outdoor lawn games. Videos, articles, and examples of client work help explain how our experience relates to real business questions.

These pages are an ongoing project. I want them to be useful to someone evaluating their options, with enough substance to understand why an area matters to their business.

💵 MAKING PRICE AND PROCESS EASIER TO UNDERSTAND

Transparent flat fees are another part of the experience I want the website to communicate clearly. Visitors should be able to locate pricing information and understand the related service, scope, and next steps.

There are also free educational resources across our articles, videos, and podcast content. The challenge is organizing that material so a visitor can find an answer instead of discovering a very well-stocked digital attic.

🚧 THE UNFINISHED WORK

I still need to update the Our Experience icons, improve the logo and header in dark mode, and continue expanding the expertise pages. I’m also considering improvements to the written content and how emojis fit into it.

Instant chat or office hours are in the planning stage discussed in this episode. At recording, I was aiming to add that access within the next month or two, with implementation details still to address.

I also plan to rethink SNAP Legal around how people use AI. These are upcoming projects, so the episode gives you the direction and the work in progress rather than a finished-feature announcement.

🌱 MY WINS. MY SETBACKS. MY OWN PATH.

Inventive Journey is including more of my own business experience alongside the stories of others. This episode is a look at the decisions behind Miller IP’s website refresh and what I’m trying to make better for the people using it.

If you own a business, listen with your own website in mind. Can a first-time visitor understand what you do, find useful answers, and identify a clear next step?

Explore Miller IP: https://lawwithmiller.com

Sometimes a useful improvement starts with answering one familiar question more clearly.

To chat about this one-on-one, grab a free consult at strategymeeting.com