🎙️ The Valuable Real Estate Hiding in Plain Sight — with Rafi Katz
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There’s an entire category of valuable real estate hiding in plain sight: empty parking lots, unused acreage, industrial yards, and other land that most of us barely notice.
Rafi Katz, founder and CEO of Yardflow, saw an opportunity to connect property owners sitting on underused land with companies looking for places to park fleets, store equipment, stage construction materials, and support projects ranging from telecom infrastructure to data centers.
In this episode of "Depends on the Context," Rafi and I discuss how he stumbled into this market and why finding outdoor storage has historically been so difficult. We get into how Yardflow grew to thousands of yards nationwide, the unexpected impact of the data-center boom, and what Rafi has learned building a marketplace for a surprisingly large but largely invisible corner of the real estate world.
Learn more about Yardflow: https://getyardflow.com