Welcome back to the Popping Bubbles Podcast! 🫧 In this episode, our hosts Liza and Stefan dive deep into the future of sustainable fashion with special guest Erik de Groot, co-founder of the innovative brand Iron Roots (now Boldwill). Known for creating sustainable sportswear, Erik shares his journey from engineering to building a brand focused on natural materials and ethical practices.

Discover how Erik de Groot transitioned from civil engineering to sustainable fashion, the challenges of disrupting a synthetic-dominated sportswear industry, and the importance of solving problems rather than falling in love with one solution. The conversation explores the environmental and social costs of fast fashion, innovative uses of hemp and natural fibers, and the tricky balance between growth and sustainability.

Join us as we explore the inspiring story behind Iron Roots (Boldwill) and Erik's vision for a more responsible fashion industry 🌱

🔗 Discover Boldwill: https://www.boldwill.com.

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