Escape and Empower Podcast with David Greenberg and Peter Gilfillan

In this episode of Escape and Empower, Pete and Dave explore how clarity of purpose—your why—shapes success in franchising and life. They share real stories, insights from Simon Sinek’s Start With Why, and their own experiences helping executives rediscover what truly drives them.

If you feel stuck, burnt out, or ready for change, this episode shows you how defining your why gives direction to your next chapter.

In this episode, Pete and Dave discuss:

• Why Every Transition Starts with Purpose
  Before you change your path, understand why you want to—clarity fuels confidence.
• How to Reconnect with Your Motivation
  Executives lose their spark chasing titles and paychecks; franchising helps them rediscover meaning.
• The Japanese Concept of “Ikigai”
  Finding the intersection between what you love, what you’re good at, what the world needs, and what you can be paid for.
• Turning Self-Assessment into Action
  Reflection, goal-setting, and honest evaluation are the first steps toward business ownership.
• Building a Business Around Your Values
  When your work aligns with your purpose, success follows naturally—and sustainably.

Key Takeaways:

• Your why is your compass—it guides you through every decision.
• Franchising gives purpose-driven professionals a proven path to fulfillment.
• Don’t wait for burnout to rediscover meaning—build from it.
• Clarity of purpose transforms both career and lifestyle.
• The strongest businesses start with a personal why.

“Owning a business isn’t just about income—it’s about owning your future.” — David Greenberg

CONNECT WITH PETER GILFILLAN

Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://www.hireyourself.com/
LinkedIn: https://www.linkedin.com/in/petegilfillan/

CONNECT WITH DAVID GREENBERG

Meet with Dave: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-the-empowered-franchiee-web?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://empoweredfranchisee.com/
LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/