“Don’t Wait Until Corporate Makes the Decision for You”—Why Ageism Pushes Executives Toward Ownership
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Escape and Empower Podcast with Pete Gilfillan and Dave Greenberg
In this episode, Pete and Dave break down the hard truth about ageism in corporate America and map out a practical alternative: franchising. They share first-hand stories, the latest realities executives face in their 40s, 50s, and 60s, and how to convert decades of leadership into business ownership that you control.
In this episode, Pete and Dave discuss:
Ageism Is Real
From being “restructured” to stalled promotions, why experienced leaders get squeezed and what that means for your next move.
A Parallel Path Out
How to explore franchising while you are still in a W2 search, so you are not waiting on someone else’s timeline.
Transferable Executive Skills
Leadership, financial acumen, KPI discipline, and executing proven systems that directly translate to top franchise performance.
Control and Flexibility
Design your calendar, set your priorities, and decide how big is big through single or multi-unit growth.
Resilient Industries
Why categories like home services, senior care, wellness, and aesthetics offer durable demand and clear scalability.
Key takeaways:
- If you are over 50, you have a number on your back. Build optionality now.
- Franchising lets you swap capped pay for equity, scale, and saleable value.
- Your corporate toolkit is an asset in a proven playbook business.
- Start in your comfort range, validate with franchisees, grow by plan.
- Do not wait for HR to decide your future. Decide it yourself.
“At age fifty-one, I got hit with ageism right in the face.” — Dave Greenberg
CONNECT WITH PETER GILFILLAN
Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://www.hireyourself.com/
LinkedIn: https://www.linkedin.com/in/petegilfillan/
CONNECT WITH DAVID GREENBERG
Meet with Dave: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-the-empowered-franchiee-web?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://empoweredfranchisee.com/
LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/