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Morgan Ratcliffe and his brother Niall started their B2B marketing agency, Noticed, with £18. In their first month, they signed £10,000 of work.

Four years later, they have a 22-person team in Manchester and still post on LinkedIn every day. In this episode, Morgan shares how they did it without a big marketing budget. He covers telling the story rather than selling, giving away useful free resources, and testing everything without getting emotionally attached.

We also get into Ironmans, a 24-hour backyard ultra, and why doing hard things on purpose makes business stress feel a lot smaller.

In this episode:

• Starting a business with just £18
• How LinkedIn launched Noticed, and £10K in the first month
• Creating content without a big audience
• Using free resources and scorecards to get leads
• Why you should sell the outcome, not the service
• Testing and improving your marketing without the emotion
• Why "I don't have time" is usually a choice
• Building a personal brand beyond LinkedIn
• Using intent signals to find people ready to buy
• Morgan's approach to business, fitness and personal growth

Find Morgan and Niall at Noticed: https://www.noticed.co/
📬 Get the Win the Week newsletter: https://www.emmamills.co.uk/wintheweek

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