『Virus of the Mind』のカバーアート

Virus of the Mind

The New Science of the Meme

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Virus of the Mind

著者: Richard Brodie
ナレーター: Richard Brodie
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Virus of the Mind is the first popular work devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society.

Here, the author carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever growing government bureaucracy.

Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing issues relating to memes.
オカルト現象 メディア研究 個人的成功 社会学 社会科学 自己啓発
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批評家のレビュー

“Brodie is infectious, indeed, but hisvirus breeds truth. Those who ingest this book are at great risk of seeing how things really are.”
Douglas Rushkoff, author of Media Virus! and Nothing Sacred

“This isn’t a book—it’s a mental adventure. Virus of the Mind stimulates, educates, and awakens you to what really happens to the things you see and hear. Buy it and study it.”
Jeffrey Gitomer, author of The Sales Bible

“The true earmark of genius is taking a complex concept and making it simple (for people like me) to understand and, far more importantly, utilize. If the meme truly is fundamental to behavior (child imitates child, child imitates adult, world leader imitates world leader . . . ), then all of us need to spread memes with much greater intention—and care! Brodie’s humor makes this book a fun, absorbing, educational, and at times controversial read. Pick up this book, then give it to someone you love and you will spread a truly valuable Virus!”
Kevin Hogan, Psy.D., co-author of Irresistible Attraction and author of The Psychology of Persuasion

“Virus of the Mind can do for memetics what Carl Sagan has done for astronomy and astrophysics with Cosmos.”
Elan Moritz, Ph.D., director of the Institute for Memetic Research
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