Amazonプライム会員限定、3か月無料キャンペーン中

Audible会員プラン 無料体験

2022年7月25日までAmazonプライム会員限定で3か月無料キャンペーン中(プライム会員以外の方は30日間無料)。詳細はこちら。をご確認ください
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あらすじ・解説

When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting 'to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. The brand they created - at first against tremendous odds and restrictive norms - injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira and established itself as a winner across multiple verticals. 

Titan: Inside India's Most Successful Consumer Brand takes listeners from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every listener, here is the inside account of what continues to make Titan tick.

©2018 Vinay Kamath (P)2020 Audible, Inc.

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