The Secret, Fourth Edition
What Great Leaders Know and Do
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The Secret, Fourth Edition
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Cassandra Campbell
Using a classic business fable, newly promoted executive Debbie Brewster asks her mentor the crucial question: "What is the secret of great leaders?" His reply—"Great leaders serve"—confuses her, but he reveals five fundamental ways leaders succeed through service. Debbie discovers why great leaders focus on the future, how teams determine success or failure, what three arenas need continuous improvement, why leadership success has two essential components, and how to strengthen—or destroy—credibility.
This fourth edition includes the proven SERVE model plus breakthrough content on leadership’s most critical element—a leader's heart. Discover these new features:
- Revised chapters
- New chapter with five HEART habits that form the foundation for great leadership
- Comprehensive facilitator's guide for groups and teams
- Expanded resources for teams and organizations
Translated into twenty-nine languages with over 700,000 copies sold, The Secret delivers proven wisdom in an unforgettable story that anyone can understand and apply immediately.