The Science of Story Selling
How to Win the Hearts & Minds of Your Prospects for Profit and Purpose
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The Science of Story Selling
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Katherine Thompson
概要
This audiobook captures tried and tested tools the author has used to win public speaking awards across countries and cultures in Asia and America. Combining elements of both neuroscience and dramatic arts, the author shows how to win hearts and minds with the hidden power of storytelling to sell ideas, products, and services. More importantly, he offers practical examples on how you can tell remarkable and memorable stories from ordinary life events to attract customers and boost your personal or business brand.
If you are sick and tired of presenters who read off their PowerPoint slides, this book is for you. It is for you if love to engage, educate, and inspire your audience. You can't do that with a dull and boring bullet-point presentation. It is time to reclaim the boardrooms, training rooms, and showrooms from pathetic PowerPoint-addicted drone presenters. It is time to tell fascinating stories that captivate and win the hearts and minds of your audience. If that is what you want, this book is for you.
©2015 Gideon For-mukwai (P)2015 Gideon For-mukwai