Audible会員は対象作品が聴き放題、2か月無料体験キャンペーン中
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The Sales MBA
- How to Influence Corporate Buyers
- ナレーター： Douglas Cole
- 再生時間： 4 時間 30 分
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Audible会員プラン 無料体験
The Sales MBA
あらすじ・解説
Contrary to many predictions, there is growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can re-define your approach. This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change Agent, and a Decision Architect. Referencing the most important research and a wide assortment of field experiences, The Sales MBA explains how companies compete, how organizations evolve, and how people decide. Whether you sell to companies or lead others who do, this book will strengthen your credibility as a trusted advisor.