Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Listeners of this book will gain a clear understanding of what makes the Japanese, and their society, tick.

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

Whether it's among colleagues at lunch or an audience of 1000, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well - in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of your daily communications, creating a presence on the job as a genuine and constant leader.

When team leaders meet a challenge, they often spend more time dealing with their people than dealing with the challenge. They can’t get their team to row in the same direction—or row at all. In Good Team, Bad Team, a ground-breaking primer for leaders, Sarah Thurber and Blair Miller share their decades of experience building, facilitating, and leading thriving teams alongside pioneering research from the fields of cognitive diversity and creative problem-solving. Effective team leadership isn’t mind-reading—it’s good science.

The Science of Getting Rich is a classic, written by Wallace D. Wattles, and published in 1910. Wattles died in 1911, shortly after publishing this book. Forgotten for decades, it was recently rediscovered. The timeless principles in this classic will transform your financial future.

Professor Allison Friederichs will walk you through six lessons that can help you better know your own mind, and thus understand and transform your own methods of communication. You will learn how your brain acquires, processes, and retains information. You can then take that knowledge and apply it whenever you need to convey something to others, with the best possible results. While you may not have any control over how other people communicate, developing your own methods of connection and conversation can have a positive impact on both your personal and professional life.

Do you struggle with self-control? Do you lack the focus to move forward in life and reach your dreams? Do you constantly envy how motivated your peers are? Self-Discipline by coach and expert Steve Martin is what you need to turn your dreams into reality! Steve knows that self-discipline helps hone your ability to resist any temptations, improve your focus, and boost concentration to get things done. If you’re ready to finally change your life and embrace self-discipline, buy this audiobook now and take your fist step toward success!

In How to Be Better at Almost Everything, best-selling author, fitness expert, entrepreneur, and professional business coach Pat Flynn shares the secrets to learning (almost) every skill, from marketing to music to martial arts to writing and relationships, teaching how to combine interests to achieve greatness in any field. His direct, “Generalist” approach to self-improvement gives you the tools you need to make your mark on the world and make buckets of money - without losing your soul.

Whether you're in business, social settings, or simply want to improve your interpersonal skills, this book empowers you to build meaningful connections by remembering the names and faces of the people you meet.