My commitment to you is to be your coach to guide you and help you create an action plan that gets you from where you are to where you want to be.

My father, Fredrick “Good Fred” Ellis, was a licensed master barber for over 40 years. He owned a barbershop, La Rutan, in the heart of South Los Angeles, and it was there that I developed my love for barbering and cosmetology. My goal out of college was to provide the knowledge to people in the beauty industry to become financially successful.

I then started my career in the Insurance and financial services industry. I have since become an educator in the industry, and still provide my services to the industry.

This book is a manual to help you understand your power and your purpose. It is meant to be a guide for you, wherever you are on your journey toward greatness, with an urgent message to stop waiting for the stars to align or inspiration to strike, but rather make a simple action today to build the life you desire with fearless intention.

There are some who discover their lives’ purpose early into their career. That is not my story. As a stylist in the salon, I worked and lived day to day for money. It wasn’t until I became an instructor and started to assist and give back to aspiring individuals in the industry that I felt I found my professional purpose, a part of which is to share my life’s journey in the hopes that it can make the next generation more successful and powerful in theirs.Through sharing the experiences, strategies, and lessons I’ve learned along the way, my hope when you read this book is that you not only understand your value, but have a pathway to actualize your purpose.

While this book is directed at professionals in the beauty industry, the heart of this book is universal–you are the only person who truly chooses your purpose and finds your path to fulfilment. I’m simply a man hoping to help guide you there.