Most dentists don't go into practice to become marketers, but sooner or later, every dentist runs into the same painful question: "How much should I be spending on marketing, and how do I know it's actually working?" This marketing book answers that question.

Written by Jonathan Fashbaugh, a marketing strategist who has spent more than two decades helping dentists grow profitable practices, The Marketing Mix That Works cuts through the hype and confusion to show dentists what actually drives new patients into the dental office.

Dentists, doctors, office managers, and consultants will find a clear, battle-tested framework that describes:

• A proven dental marketing strategy with easy tips and advanced concepts.
• Why some practices seem to effortlessly attract patients while others struggle (and how to get on the winning side).
• The essential components of a marketing mix that works plus how to properly launch then and ensure they are optimized.
• The hidden pitfalls that cause practices to bleed money without results, from "marketing ADHD" to brand disconnects.
• A practical process for forecasting, budgeting, and measuring marketing ROI so you can stop guessing and start growing.

Jonathan doesn't just hand out theory. He has lived this world, working with hundreds of practices nationwide. Along the way, he has seen brilliant marketing campaigns fall flat because the patient experience was broken, and simple, consistent strategies turn struggling offices into thriving, referral-rich practices.

Whether you're a new dentist trying to get traction or a seasoned owner tired of feeling burned by marketing companies, this book will help you take control of your growth. You'll walk away with a clear understanding of what to do, what to avoid, and how to finally stop asking, "Am I just wasting money on marketing?"

The answer: not if you use The Marketing Mix That Works.