The Launch Code: A B2B Sales Playbook to Help Entrepreneurs & Startup Founders Sell and Scale

You built something great.
Now learn to sell it with confidence—without feeling fake or pushy.

The Launch Code gives entrepreneurs and startup founders the clarity, confidence, and structure to master founder-led sales and build a repeatable system for B2B growth.

Written by Zoltan Vardy, a global sales leader who’s helped over 200 startups in 26 countries boost revenue, this book blends a proven step-by-step framework with the mindset shift every founder needs to close deals and scale with confidence.

Inside, you’ll learn to:

• Follow a proven system that replaces guesswork with process, so you can scale faster and smarter.
• Apply real founder stories and plug-and-play tools you can use right away.
• Turn selling from stressful to strategic—because sales is a skill, not an innate talent.
• Build your value proposition, identify your ideal customer, and create a sales engine that works even when you’re not in the room.

Perfect for:

• Startup founders, technical co-founders, and entrepreneurs ready to scale.
• Advisors and business leaders who want practical methods to win clients and grow revenue.
• Anyone who’s ever said, “I’m not a salesperson”—and wants to prove themselves wrong.

Stop guessing and start growing.

The Launch Code will help you sell smarter, scale faster, and lead with confidence.