『The Everything Token』のカバーアート

The Everything Token

How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

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The Everything Token

著者： Steve Kaczynski, Scott Duke Kominers
ナレーター： Steve Kaczynski, Scott Duke Kominers
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Brought to you by Penguin.

NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?

To properly appreciate NFTs we must first understand what they actually are, how they work and in what contexts they are used.

The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.

Together the authors have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they’ve seen its power first-hand and aim to educate others on the importance, uses and purpose of NFT and surrounding, ever-evolving technologies.

Demystifying the complexities, two experts in NFTs show why we should take NFTs much more seriously than their reputation as fun digital art collectibles suggest. They have a wider variety of uses than one may realise.

Gripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.

©2024 Scott Duke Kominers (P)2024 Penguin Audio

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批評家のレビュー

The Everything Token cuts through the clutter and lays out a blueprint of what you can learn from that top 1% of companies that are using NFTs right (Gary Vaynerchuk)
Kaczynski and Kominers share valuable insights from their indepth research and experiences with NFT communities on how businesses and brands, whether incumbent or upstart, can use them (Chris Dixon)
NFTs were a mystery to me. Thanks to this book, both the economics of NFTs and how businesses can use them are now in sharp focus and no longer mysterious. It helps, too, that the book was so much fun to read! (Paul Milgrom)
This framework for mastering the next wave of disruptive digital technology will be the industry standard for years to come. Simply put, The Everything Token is a must-read for business leaders
You can't ask for savvier or more enthusiastic guides to the potential of NFTs than Kaczynski and Kominers (Alvin E. Roth)
The Everything Token does a great job explaining how this technology can be a game changer for customer engagement and acquisition. It's a terrific learning tool for companies looking for success in Web3 (Adam Brotman)
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