The Decade of Do
Insights Shaping the Future of Marketing and Communications
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
2か月無料体験
聴き放題対象外タイトルです。プレミアムプラン登録で、非会員価格の30％OFFで購入できます。
The Decade of Do
￥2,500 で購入
-
ナレーター：
-
Richard Brett
このコンテンツについて
Welcome to the decade of do - a new era for marketing and communications. Since the start of the advertising industry in the 19th century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a voice.
The result is a cacophony of noise where it feels like everyone is talking louder and faster. Companies, governments, and the people who lead them are under intense scrutiny in a world of forced transparency where everyone has their own story to tell. It’s become increasingly difficult to separate fact from fiction.
We also face existential threats as the climate and environmental crisis takes hold. Democracy and its institutions are being undermined. Intolerance and inequality are still rife. This is why actions speak louder than words in the decade of do. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them. This book looks at why this is happening, the pioneers who are driving it forward, and what this means for the rest of us.
©2020 OPR Agency Pty Limited (P)2020 OPR Agency Pty Limited